MACARTA

Macarta is a retail media and marketing agency. In 2023 I was tasked with refreshing the look and feel of the brand as we continued to expand on a global scale. I led the rebrand, overhauling all collateral for the US, LATAM and EU markets.

The goal was to soften up the black and yellow brand colors and add a dimensional, modern and digital aesthetic to play to Macarta’s approachability yet sophisticated and professional quality of work.

BEFORE THE BRAND REFRESH